Variable data printing (VDP) is on-demand printing in which the elements, both text and image, can be changed or customized on each piece of direct mail. This technology allows our customers to target and directly market to their choice of audience.
Personalized marketing campaigns have the potential to double, even triple response rates by allowing you to target and reach the audience of your choice and avoid overprinting. Bottom line, personalization equals better response rates!
Send us your variable data list in Microsoft Excel or CSV files in spreadsheet format and we’ll do the rest. Feel free to call us if you need help setting up the list and someone from our expert staff will gladly assist.